Global Launch Handbook

Bringing a SaaS product from a local market to a global audience is exciting—but challenging. It’s not just about translating text; it’s about understanding culture, adapting to new markets, and building a global mindset. NuxtPro provides the technical “ticket”, and this handbook aims to be your “compass” along the journey.

Preface: why go global?

• A larger market: A global audience can multiply your potential users and revenue.
• Diversified income: Reduce dependence on a single economy and improve resilience.
• A global brand: Becoming international can significantly increase brand value and influence.

Chapter 1: Localization

Localization is the first (and most important) step.

1.1 Language is more than translation

NuxtPro’s i18n makes language switching easier—but it’s only the beginning.

• Cultural fit: Ensure copy, imagery, and colors are appropriate for the target culture. For example, red can signal danger in some Western contexts, but celebration in many Eastern contexts.
• UI/UX adjustments: Text length varies by language. German words are often longer than English, which can break layouts—design for flexibility.

1.2 Currency and payments

• Local currency pricing: Quote in local currencies whenever possible to improve conversion.
• Support local payment methods: While cards work well via Stripe, in some regions local methods (e.g., iDEAL in Europe, Alipay/WeChat Pay in China) can convert better. Research and integrate the right options.

Chapter 2: Marketing & growth

Great technology doesn’t matter without users.

2.1 Find your early users

• Global communities: Launch on Product Hunt, share on Hacker News, Reddit, etc.
• Content marketing: Write high-quality English posts about your product and technical insights—SEO is your best friend.
• Social media: Use Twitter (X), LinkedIn, etc. to connect with creators, influencers, and potential users.

2.2 Global SEO

• hreflang: Use hreflang correctly so Google can understand your language versions and avoid duplicate-content issues. NuxtPro can help with part of this.
• International keyword research: Search habits vary by country. Use tools like Ahrefs or SEMrush to research keywords per target market.

Chapter 3: Compliance & legal

• GDPR: If you have EU users, comply with GDPR. Make your privacy policy clear and transparent.
• Taxes: Digital taxes/VAT rules vary by region and can get complex. Early on you can rely on tools like Stripe Tax, but as you scale you should consult a professional tax advisor.

Closing

Going global is a marathon, not a sprint. Be patient, keep learning, and iterate continuously. The NuxtPro community is here to support you.

Smooth sailing!